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Digital Investments Support Growth Technology remains a high priority for business leaders now and for years to come, per a study by management consulting firm PwC.Jul 30, 2024
Business Continuity
| Digital Investments Support Growth Technology remains a high priority for business leaders now and for years to come, per a study by management consulting firm PwC. PwC polled more than 600 senior U.S. executives. Three in five reported that they plan to invest in new technologies next year and beyond. Four in five of those same execs also consider deployment costs for new digital tools to be a “hurdle” for their organization. While the PwC survey involved large companies, these findings also apply to leaders of small to medium-sized businesses (SMBs.) Why? Because digital tech increasingly enables small firms to compete at enterprise scale. How can SMB leaders best prepare to optimize technology investments? We advocate four strategies in sequence:
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