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Small to medium-size businesses (SMBs) represent an enormous segment of the U.S. economy, providing nearly half of all employment and contributing about half of all dollars spent on tech.Feb 27, 2024
Productivity & Collaboration, Business Continuity
| Small to medium-size businesses (SMBs) represent an enormous segment of the U.S. economy, providing nearly half of all employment and contributing about half of all dollars spent on tech. Per McKinsey, as a collective sector SMBs outspend large enterprises in some technology segments. And soon, one category that could reach that level is communication and collaboration systems. Why? Two driving factors:
A recent Gartner study predicts this year more than half our nation’s “knowledge workers” will be hybrid workers. As researchers wrote: “Hybrid is no longer just an employee perk but an employee expectation.” Who is a knowledge worker? In basic terms, any staffer accumulating business knowledge and then applying that expertise to serve clients and drive operations. Because many SMBs populate vertical industries such as healthcare and financial services, many of those SMBs have a high population of knowledge workers. And those workers increasingly need hybrid IT for communication and collaboration. How can you support these workers? We advise focusing on three areas:
There’s much more to this recommendation. Give us a call. We’ll elaborate. |
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